足不出户 走遍全世界
一 | 近日，国内现象级抽象动画《牛来》的网络梗火到海外，西班牙肯德基官方社交账号玩梗造势，门店张贴魔性手绘海报的画面流传网络，在海内外社交平台引发大量讨论。
二 | 西班牙肯德基官方X账号发布推文，配文西语“Hoy es lunes de Niu Lai”，翻译为 “今天是牛来的星期一”，配图里，线下肯德基门店玻璃窗上贴着一张手绘简笔画：画中是动画《牛来》的小牛形象，纸上还写着中文 “我非常喜欢”，画风粗糙魔性，完全复刻原作的抽象质感，账号还附带“沉默”的简短配文，拿捏住原作名场面氛围感。 (ECNS)-- The Pinglu Canal, China’s first major river-to-sea canal included in a national development plan, began live-ship trials on Wednesday, marking the final major test before the waterway opens to traffic. The trial is the first comprehensive test to cover the canal’s entire navigable route using multiple types of vessels, and is intended to verify navigation safety and operational readiness ahead of its official opening. Four representative vessels ranging from 1,000 to 5,000 metric tons are taking part in the trial along the canal’s main route. Technicians will assess navigation stability, ship lock operations, anchorage areas, service facilities and navigation signaling systems under a range of operating conditions. Construction of the canal is now more than 98% complete. As a key infrastructure project of the New International Land-Sea Trade Corridor, the Pinglu Canal is scheduled to officially open to traffic in September. (By Helen Mo, intern Lin Qiaochu) 
。据了解，《牛来》是一部由普通母子耗时五年手工制作的动画作品。
三 | 影片最初上映票房平平，却凭借质朴粗糙、充满魔性的画面与台词意外走红，在国内各大社交平台刷屏，衍生海量表情包、二创段子，成为今夏最火的网络流行符号之一。
四 | 而肯德基一直是快餐品牌里的“玩梗能手”，此前国内“疯狂星期四”的段子就曾火到西班牙，当地肯德基官号也曾直接发布带中文“疯狂星期四”的推文，调侃翻译工具无法解读中式网络梗，收获不少华人与外国网友围观。
五 | 此次再度接住来自中国的网络热梗，用手绘海报、简短玩梗文案的低成本方式，实现跨文化传播。相关截图传回国内微博后，网友纷纷调侃，“肯德基网速是全球同步的”“中式抽象文化输出实锤”。
六 | 截至目前，这条玩梗推文已经收获上万次互动，相关话题在海内外社交平台持续发酵。
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Published on:12:27:04
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